Privacy Notice
SMART CHOICE FOODS LLC., hereinafter referred to as “SMART CHOICE FRESH”, with address at 2108 N. ST STE NOFC, SACRAMENTO, CA 95816-5712, hereby informs you of the following:
“SMART CHOICE FRESH” is responsible for the collection and processing of personal data and, for these purposes, complies with all requirements established by law. In particular, though not exclusively, it adheres to the principles of legality, quality, security, consent, and accountability.
Source of Personal Data
“SMART CHOICE FRESH” informs you that your data may be collected through the following means: Directly and personally at our offices at the address mentioned above.
- By telephone.
- Through our website www.smartchoicefresh.com
- Through our corporate email accounts.
- Job applications.
- Supplier registration.
- Mobile application of our loyalty program “Smart Choice Fresh”.
- Physical contact forms distributed at conferences, events, and other promotional activities.
Personal Data Collected
We inform you that we may collect the following data directly, by phone, or through digital means:
- Full name and/or business name.
- Age.
- Birth certificate and date of birth.
- Full tax and/or personal address.
- Postal code.
- Telephone number (home, mobile, and/or radio).
- Federal Taxpayer Registry (RFC).
- Unique Population Registry Code (CURP).
- Billing information and invoice usage/payment method.
- Facebook or Instagram username.
- Personal and/or business email.
- IFE or INE, or any other official identification.
- Signature.
For financial transactions, the following additional data may be requested:
- Bank account number.
- Debit and/or credit card number.
- Interbank CLABE.
The data we may collect when you visit our website, social media, mobile application “Smart Choice Fresh” or use our online services includes: IP address, user browser type, domain name, and pages accessed within the site, as well as duration of interaction on the website. This is collected through cookies, web beacons, and/or geolocation data, which may be disabled in your browser or mobile device.
To do so, please contact your browser manufacturer.
Use of Data
The data collected will be used for the following purposes:
REQUIRED TO PROVIDE THE CONTRACTED SERVICE:
- Provide contracted services.
- Confirm and/or schedule service appointments.
- Billing procedures.
- Information archiving and backup activities.
NOT REQUIRED TO PROVIDE THE CONTRACTED SERVICE:
- Customer loyalty program management.
- Conduct raffles and/or contests.
- Sending promotional communications and/or images of products and services.
ARCO Rights and U.S. Residents
- Mexico: You have the right to Access, Rectification, Cancellation, or Opposition (ARCO Rights) by submitting your request to Info@smartchoicefresh.com
- U.S. Residents: For users in the United States, we comply with standard data protection practices. If you reside in California or other states with specific privacy laws (CCPA/CPRA), you may request access to or deletion of your information by contacting us at the email address mentioned above.
TRANSFER OF DATA TO THIRD PARTIES
Your personal data may be processed within and outside the country by persons other than this company. In this regard, your information may be shared with our strategic partners for the following purposes:
- Provide the requested service.
- Send informational, promotional, and sweepstakes emails.
- Billing management.
- Collection activities and/or legal consulting in case of non-payment.
- Backup and archival for future reference.
- Compliance with legal requirements.
- Auditing, consulting, and support.
- Prospecting and evidence collection.
- Validation of best practice compliance.
SECURITY
We commit not to transfer your sensitive personal data and will refrain from selling, leasing, or renting your personal data to third parties.
In the event of any security breach at any stage of the processing of your personal data, we commit to promptly informing the public through our website www.smartchoicefresh.com so that appropriate measures can be taken to protect your rights. If you believe that your right to personal data protection has been violated, you may file the corresponding complaint under applicable law.
MODIFICATIONS
“Smart Choice Fresh” reserves the right to make modifications and adjustments to this privacy notice in response to legal reforms, internal policies, or new requirements for the provision of services or products.
Such modifications will be communicated through visible notices at our establishment, on our website, or sent to the last email address you provided.
Language Prevalence
This privacy notice is provided in Spanish and English for user convenience. In case of any discrepancy or controversy regarding its interpretation, the Spanish version shall prevail for all legal purposes.
Jurisdiction
Any dispute arising from this notice shall be resolved under the laws of the United Mexican States.
Last Update: March 18, 2026.